With B-School final selection process in its last leg, students have in front of them multiple options to choose from. To help students choose the right college I have created a ranking for Top MBA Colleges for Marketing in India. Also, I have answered few common questions asked by CAT aspirants every year such as “What is MBA in Marketing?” “Who should do MBA in marketing?” etc.

In an earlier article posted by me “Jayein toh Jayein kahaan 2019: Top MBA Colleges” I had discussed about and ranked some top institutes based on a combination of various parameters such as placement, alumni feedback, faculty, ROI, etc. This was then followed by “Top MBA finance Colleges in India” in which I discussed about MBA in finance and ranked some top MBA Finance colleges as per the ideal preference order.

In this article I will be shedding light on a common and intriguing specialization: “MBA in Marketing” and ranking some Top MBA Colleges for Marketing in India in the order of preference that you must consider. This would help you in selecting a B-School that would suit their need of a specialization.

Before, I venture into the rankings for Top MBA Colleges for Marketing in India; I would also want to answer some commonly asked question:

 “What is MBA in Marketing?”

MBA in Marketing has become one of the most desirous specialization sought out by MBA aspirants. MBA in Marketing specialization would be focused on various business aspects related to, brand management, Retail Management, Consumer and Sales management, Marketing strategies at global and national level, digital marketing, new product development etc.

Various career options you could look at after MBA in Finance are:

  • Area Sales Manager
  • Product Manager
  • Digital Marketing Manager
  • Offline marketing manager
  • Consumer-Relation Manager/Relationship Manager
  • Business Development Manager
  • Research Analyst

However, the skill set acquired during MBA in Marketing doesn’t end here; it prepares you for dozen other career options and even entrepreneurship.

Why MBA in Marketing?

MBA in Marketing currently stands as one of the most preferred course by students going in for MBA as well as professionals seeking to climb up the career ladder. The career in marketing:

  • promises a wide variety of job roles
  • A position of repute in a company
  • Entrepreneurial outlook especially in the roles of Product Management
  • brings lucrative career opportunities

A lot of students interested in MBA in Marketing also go ahead and do short term courses in Digital Marketing, Artificial intelligence, Machine Learning etc. before/during their MBA which projects them as marketing specialists.

“Who should opt for MBA in Marketing?”

It is a commonly misunderstood fact that MBA in Marketing is good for or should be opted only by those who are extroverts and can give good presentations. Instead, MBA in Marketing is all about creativity and innovation. No matter, the role you are in, you need to bring forth ideas, creativity and innovation in your processes or products.

Therefore, if you want to learn the dynamics of running a business, understand what attracts a customer, create demand for your product and along with that still acquire skills that are relevant across domains and industries, then MBA in Marketing is the specialization for you.

This is personality-agnostic.

“Which are the best Marketing Colleges in India for MBA?”

My order of preference for MBA colleges for Marketing in India is given in the table below. Please note that this should not be misunderstood as a ranking of MBA institutes/programs.

The institutes/programs of different levels are placed in different clusters and within a cluster the ones on top are preferred over the lower ones. However, institutes within 2-3 places of each other are at par and you could choose any of them.

Finally, do not rely only on this table, do check the other sources (especially current and past students) as well and take an informed decision looking at all factors that are important for you.

My preference for Top MBA Colleges for Marketing in India

Top MBA Colleges for Marketing: Cluster 1
  1. Indian Institute of Management
  (IIM-A)
  
  Ahmedabad
  
  PGP
  
  2. Indian Institute of Management
  (IIM-C)
  
  Kolkata
  
  PGDM
  
  3. Indian Institute of Management
  (IIM-B)
  
  Bengaluru
  
  PGP
  
  4. Faculty of Management Studies
  (FMS) – Delhi University
  
  New Delhi
  
  MBA
  
  5. Indian School of Business (ISB)
  
  Hyderabad
  
  PGP
  
  6. Indian Institute of Management
  (IIM-L)
  
  Lucknow
  
  PGPM
  
  7. Xavier Labour Research
  Institute (XLRI)
  
  Jamshedpur
  
  BM
  
  8. Mudra Institute of
  Communications Ahmedabad (MICA)
  
  Ahmedabad
  
  PGDM-C
  
  9. Management Development
  Institute (MDI)
  
  Gurgaon
  
  PGPM
  
  10. SP Jain Institute of
  Management & Research (SPJIMR)
  
  Mumbai
  
  PGDM
  
Top MBA Colleges for Marketing: Cluster 2
  11. Jamnalal Bajaj Institute of
  Management Studies (JBIMS)
  
  Mumbai
  
  MMS
  
  12. Indian Institute of Management
  (IIM-K)
  
  Kozhikode
  
  PGP
  
  13. Indian Institute of Management
  (IIM-I)
  
  Indore
  
  PGPM
  
  14. Indian Institute of Foreign
  Trade (IIFT)
  
  New Delhi
  
  MBA
  
  15. Indian Institute of Foreign
  Trade (IIFT)
  
  Kolkata
  
  MBA
  
  16. Indian Institute of Management
  Shillong
  
  Shillong
  
  PGPM
  
  17. Institute of Management
  Technology (IMT)
  
  Ghaziabad
  
  PGDM
  
  18. Narsee Monjee Institute of
  Management Studies (NMIMS)
  
  Mumbai
  
  Core
  
  19. Indian Institute of Management
  Udaipur
  
  Udaipur
  
  PGP
  
Top MBA Colleges for Marketing: Cluster 3
  20. Indian Institute of Management
  Ranchi
  
  Ranchi
  
  PGDM
  
  21. Symbiosis Institute of
  Business Management (SIBM)
  
  Pune
  
  MBA
  
  22. Indian Institute of Management
  Trichy
  
  Trichy
  
  PGPM
  
  23. Symbiosis Centre for
  Management and HRD (SCMHRD)
  
  Pune
  
  MBA
  
  24. Indian Institute of Management
  Raipur
  
  Raipur
  
  PGP
  
  25. Indian Institute of Management
  Rohtak
  
  Rohtak
  
  PGP
  
  26. Indian Institute of Management
  Kashipur
  
  Kashipur
  
  PGP
  
  27. Xavier Labour Research
  Institute (XLRI)
  
  Jamshedpur
  
  Global MBA
  
  28. International Management
  Institute (IMI)
  
  Delhi
  
  PGDM
  
  29. Great Lakes Institute of
  Management (GLIM)
  
  Chennai
  
  PGPM
  
  30. Xavier Institute of Management
  (XIMB)
  
  Bhubaneshwar
  
  MBA BM
  
  31. Sydenham Institute of
  Management Studies, Research and Entrepreneurship Education (SIMSREE)
  
  Mumbai
  
  PGDBM
  
  32. Indian Institute of Technology
  Madras – DMS
  
  Chennai
  
  MBA
  
  33. Indian Institute of Technology
  Kharagpur – VGSOM
  
  Kharagpur
  
  MBA
  
  34. Indian Institute of Management
  (IIM-V)
  
  Vishakhapatnam
  
  PGP
  
  35. Indian Institute of Management
  (IIM-N)
  
  Nagpur
  
  PGP
  

All the best
GP